By Zishan Ahmad, Managing Director · Updated 03 November 2026
Key takeaway: Local SEO comes down to a complete Google Business Profile, consistent business details across the web, plenty of genuine reviews, location-focused pages on a fast website, and local links.
Google Business Profile
- Claimed and verified
- Most specific primary category chosen
- Services, hours, photos and description complete
- Regular posts and updates
- Every review replied to
Your website
- Your town and service in page titles, headings and copy - naturally
- A dedicated page for each main service
- Location pages for the towns you genuinely serve, each with unique content
- Name, address and phone number in the footer of every page
- LocalBusiness schema markup
- Click-to-call buttons and a simple contact form
- Loads in under 2-3 seconds on mobile
- Secure (HTTPS) with no broken links
Citations and directories
- Bing Places for Business (also feeds Microsoft Copilot and other AI tools)
- Apple Business Connect (Apple Maps and Siri)
- Yell, Thomson Local, Yelp and relevant industry directories
- Local chambers of commerce and business groups
- Exactly the same business name, address and phone number everywhere
Reviews
- A simple process to ask every happy customer
- A short review link shared by email and text
- Replies to all reviews within a few days
Local links and mentions
- Local sponsorships, events and charities
- Partnerships with complementary local businesses
- Local news and community websites
Need a hand? Our local SEO service works through this checklist for you and reports progress in plain English every month.